So, I hear you’re looking for the first issue of my very own music magazine? Well, I have just what you need, ‘imusic’ a brand new pop music magazine that will soon be hitting the shelves of shops all around the country and with our combines efforts I am confident that we could knock Top of the Pops
Engaging Title
Why imusic I hear you ask? Well I believe that it was an appropriate name as it is relevant to a very popular music downloading software ‘iTunes’ which appeals greatly to my target audience as will most likely download music from iTunes. Speaking of target audience, females aged 9-14 are the main people whom I think will benefit most from the articles featured. I believe there is a definite gap in the market and with your help I can guarantee imusic will take the music magazine industry by storm.
House Style
For each artist featured inside the magazine, the barcode featured on the front cover will be able to direct the audience to link that enables them to download a free single from that specific artist when scanned on a mobile device. Each artist featured will release music of my magazines genre (pop) to attract my target audience. I will use the same colour scheme for each issue in which case: blue, silver and purple; which once again are colours typically associated with females therefore attracting my target audience. Also, included a barcode for each issue makes the magazine more trustworthy according to the study of semiotics
Regular Features
For each issue released I will include competitions, reviews, images, an exclusive 6 page spread interview with a pop artist. I can insure you, if my magazine continuously uses the same theme for every issue, imusic will be a recognised music magazine within week with the help of social networking and the internet. Top of the Pops (our largest competitor) annually get a circulation of 10,000. A tough number to reach? Well, it’s certainly not an impossible target. With regular features in the magazine, I think that imusic will reach around a realistic circulation of 12,000.
What will make it appeal to your target audience?
Using the uses and gratifications theory, my magazine will appeal to my target audience as I will make it informative whilst an enjoyable read to ensure kids can come home from school and be happy to take the time relaxing, taking a break from homework and the stress of school to read my magazine. My magazine will have its own twitter and facebook feed plus its own website to increase the creation of personal relationships; through this my audience will be able to write in ideas for the next issue to the magazine, talk to our editors and sometimes artists will take over our twitter to carry out a ask and answer from their favourite pop artists. Also, to increase my magazines variety, another feature my magazine will include is fashion tips and ideas of cheaper options of what celebrities are wearing; this will increase personal identity.
Thank you for your valued time and I hope you consider my ideas.
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