Wednesday, 19 December 2012

Task 2 - Mock

Evidence that Q appeals to more to men (75% male orientated)
·         Colours - Very little colours used, therefore won’t attract a younger female audience. Main colour is red which is harsh, bold. Also, uses darker colours such as black and white (although appeal to both genders) which appeals to more so towards males.
·         Aggressive bold font – Title ‘Q’ is displayed as a simple font which won’t appeal to a younger audience. Also, the title is simply one letter which means some younger audiences may not be able to comprehend what the magazine is about.  Other headings and sell lines across the cover are normally in capital harsh letters (harsh, you can’t miss it) sometimes come across as shouting which won’t appeal to females as they’re polite, caring, gentle etc.
·         Aggressive language - “Liam’s beady eye kick off” uses violent, cruel unsympathetic language; reinforced with the aggressive phrase ‘kick off’ (males comes across as the more ruthless of the genders)
·         Front cover image - usually presents artists as moody and angry (unwelcoming facial expressions) and made to look directly at the camera. Usually male artists or bands are featured who aren’t conventionally considered as attractive to females. However when a female is rarely included they are represented as a sexual icon and are photographed from the chest upwards (not showing what the female is wearing), not as an inspirational role model.

Evidence that Kerrang appeals to both genders (57% male orientated)
·         Scruffy heading – Appeals to males, boys are scruffy and are less likely to care about their appearance than girls are. Title ‘Kerrang’ has an edgy look therefore links to the music genre the magazine is about – this will persuade both male and female music fans who are interested in this style. The style of ‘Kerrang’ is more interesting than the title ‘Q’ which will attract a broader range of audiences.
·         Images of male artist/band – artists come across as cheekier than aggressive (less serious and more fun) However, the artists also never tend to smile – normally have weirder, abnormal facial expressions which could be humorous so both genders may find it funny and enjoy the humorous side of the magazine. 
·         Colours – Almost always use contrasting colours (black and white, black and gold etc) different colours attract different audiences
·         Plugs – magazine sometimes includes free posters which attract female audiences if they are interested in this particular genre; females are more likely to stick posters of their musical icons, or artists they consider attractive on their bedroom wall. Males may feel the same about desiring female artists to be on their bedroom wall however to a less excessive extent.
·         Fonts – ‘Kerrang’ features many different fonts which make the cover look busy, hectic, messy creating a chaotic atmosphere. Having a range of different sell lines will attract a wider audience of both male and females.

Evidence that Top of the Pops appeals to females (14% male orientated)
·         Colours -  bright colours used illustrate the Top of the Pops is aimed more so towards females
·         Informal, positive language – coarse language is associated ith male readers as they’re typically the more aggressive sex signifying that Top of the Pops is more aimed towards female readers
·         Front cover image - Using artists like one direction implies that Top of the Pops is a magazine aimed to attract females; one direction aren’t completely remembered for their music but for their good looks.                                                                                                                  
·         Masthead – title uses bright eye catching colours. Also sometimes includes swirly writing once again implying that Top of the Pops isn’t aimed at males.